Policies
How we use artificial intelligence
We sometimes use AI tools to help with our work. A person at Elite Star Media is still responsible for what we deliver. This page explains how we use AI, what we will not do, and how you can ask us not to use it on your content.
In short
AI can help us draft, edit, research, or produce images and cartoons. It can also answer our business phone when we cannot pick up. We review work before it goes to you or onto a website. We do not use AI to invent reviews, testimonials, or numbers, and we do not publish your content without your approval.
How we use AI
We may use AI as a helper, not as a replacement for our judgment. That can include drafting or editing website copy, blog posts, or newsletters; helping with code or technical tasks; making cartoons or images; and answering the phone when we cannot pick up.
Our business phone uses an AI receptionist to answer calls, take messages, and help reach us. It does not quote prices. A person follows up.
Human oversight and accountability
A person at Elite Star Media is responsible for the work we do for you. When AI helps with a draft, a design, or a technical task, we review it before it is used. If something is wrong, that is on us to fix—not on a tool.
Privacy and confidentiality
We treat your information with care. We do not put private or confidential client information into an AI tool unless it is needed for the work and we have a good reason to trust how that tool handles data. We do not use your content to create public examples without your approval.
Accuracy and bias
AI output can be wrong, incomplete, or uneven. We do not assume it is right. We check facts, names, hours, prices, and other details against what you have given us or what we can reasonably verify before anything is published.
Security
We are careful about what goes into AI tools. We avoid pasting passwords, account credentials, payment details, or other sensitive information into them. If a task needs that kind of access, a person handles it through the proper system, not through a chatbot.
Transparency
We are open about our use of AI. If you ask how a piece of work was made, we will tell you. When we publish cartoons or images made with AI, we label them. We also tell you, here and when it comes up, that our phone may be answered by an AI receptionist.
Third-party tools
We choose reputable tools and expect them to have reasonable safeguards for privacy and security. Those tools are run by other companies, and their practices can change. We stay thoughtful about what we put into them and will change tools if we are no longer comfortable with one.
What we never do
We do not use AI, or any other method, to:
- Create fake reviews or testimonials
- Make up statistics, results, or other numbers and present them as fact
- Deceive or manipulate people
- Publish your content, or content about your business, without your approval
Your choice
If you are a client and you would rather we not use AI on your content, tell us. We will honor that. It will not change the care we take with your site; it only changes the tools we use behind the scenes.
Questions
If you have questions about this policy, email haguilar@elitestarmedia.com or call (737) 304-7709. We reply within one business day.
Last updated November 2026.